Author: S5

The web today is wonderfully crowded place with billions of web sites and pages all competing for the top position within the organic search results and hence the symbiotic relationship that search engines have with SEO. Despite comments such as SEO is dead we can firmly say that is far from the truth! The fact is as long as search engines are around then so will search engine optimization. What really is happening is the dramatic fast pace which search engines are evolving which is putting old SEO practices and techniques to the graveyard. Google alone has over 200 parameters and weightings which calculate and derive rankings for keywords and websites within the SERP (Search Engine Results Page). Search engine algorithms are continually adapting and changing with the mission to provide the most relevant and deserving sites at the top and hence major updates such as the infamous Panda and Penguin in recent years to remove spam sites and efforts by many to manipulate the search results through loopholes or backdoor techniques. The impact of Search Engine Algorithmic Updates? Past practices of creating hundreds and thousands of links from means such as blog comments, paid links such as link exchange schemes, link farms do not work and now gets your site penalized! Repetitive keywords, low quality links, over optimized anchor text, duplicate content, thin text, bland text, garbage text...